To inquire, please call Kristy Parker @ <a href="tel:1-951-551-3053">1-951-551-3053</a>
Or visit us on our website at <a href="default.asp">http://wheretogetaspraytan.com/</a> Liquid Sunshine Tan</p>
Spray/Airbrush
Tanning is one business proposition that is very easy to justify from an
investment standpoint. Most businesses take years to show a profit due to a
number of factors but none play a bigger part than recouping your initial
investment and overhead. The Spray/Airbrush Tanning business is quite
different.
First of all, let
me make one thing perfectly clear. Do not buy a franchise! There are several
companies offering franchises for sale that can cost upwards of twenty thousand
dollars. Not only is this unnecessary but totally ridiculous as far as cost is
concerned. Never mind the initial franchise fee, the residual percentage of
profits that must be surrendered can cost you more in the long run than your
initial investment. You will also be locked into shared advertising expenses,
monthly dues, and misc. franchise fees.
At Liquid Sunshine
Tan we are dedicated to your success. We provide you with everything you need
to be successful. From top-notch training, products, and technical support to
proven marketing strategies, Liquid Sunshine Tan has it all. Best of all, it’s
included in the price of your division purchase of $3,995.00.
When using the
Liquid Sunshine Tan Spray/Airbrush Tanning System, we Certify/license you to
use our name, logo, marketing materials, products, and strategies to start your
business. This saves you thousands of
dollars in logo, signage design, publication layout, research & development.
It has all been professionally done for
you. All you need to do is start making
money. As long as you are using our
system according to the guidelines recommended, you will remain licensed to use
our name brand Liquid Sunshine Tan. There is a divisional monthly fee of 43.75 a
month or a $500.00 annual fee required to cover misc. divisional fees, IE:
website, product research, annual trade shows, and of course the Liquid Sunshine Tan Brand.
Let’s take a
look at some numbers based on a few assumptions. First of all, because of the
small space you will need to perform the service we suggest contacting existing
salons in your area and finding a space to rent within the salon just as many
hairdressers do. You will need an enclosed room with great ventilation, so this
might take a little hunting. Most salon owners will rent you the room for
approximately $75.00 to $125.00 per week depending upon your area and do so
gladly especially since it was not producing any revenue for them sitting there
empty. Additionally, your businesses will compliment and be financially
beneficial to one another. Why take on expensive long-term leases, deposits,
signage costs, and other expenses if you don’t have to. This is by far one of the
most economically feasible porthole into this profitable business. The other is
Mobile Service. It is simply the lowest
overhead you can have in a spray tanning business. As your business grows and you generate some
cash reserves then finding your own place might be a consideration. In addition, you can go mobile, which
requires zero rent space, and low monthly overhead. Your cost’ can be as minimal as - Car, gas,
and auto insurance, and everything else is PROFITS. CHA
CHING! Please Keep reading the next page
for more details!
Recouping Your Initial Investment
Let’s assume you
charge $40.00 per full body tan. This is a conservative figure, as many areas
of the country charge between $50.00 and $75.00 per session. $2,995.00 divided
by $40.00 equals 75 full body tans to recoup your investment. This can be
accomplished in your first couple months of operation, and the rest is
PROFIT!
You have just paid
for your division in a few months and haven't had to reorder any more supplies,
only tanning product through Liquid Sunshine. Not many businesses can provide
this kind of return on investment.
Let’s not forget
that we have not even taken into consideration the profits generated on the Liquid
Sunshine Tan aftercare line, which can be substantial. For now, we’ll just
consider that a bonus. Now
let’s look at the “real world” numbers and a simple business plan.
Monthly Operating Expenses:
Rent on your salon space @ $100.00 per wk. (4.33 wks. per mo.) Mobile Not Required
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$433.00
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Yearly insurance premium of $525.00 divided by 12 mos.
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$43.75
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Annual Division Branding License (or $500 for 12 mo)
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$45.00
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Printing expense - Flyers & Business Cards (monthly average)
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$100.00
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Advertising expense (discretionary not necessary) Generic Website Page Provided
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$0.00
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Electricity (Included in space rental) Mobile Not Required
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$0.00
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Product cost @ $4.00 per full body tan (25 per wk. 4.33 wks. per mo.)
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$433.00
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Total Monthly Expense Salon Spray Tan estimated scenario. ONLY
AN EXAMPLE
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$1,054.75
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Total Monthly Expense Mobile Spray Tan estimated scenario. ONLY
AN EXAMPLE
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$621.75
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Which airbrush tanning solution is
the best? Just like equipment, that depends on whom you ask. There are so many
solutions available today, and each day that passes another surfaces, claiming
to be the best. Buyer beware is the best advice I can give. There are literally
dozens of solutions available that are marketed under different names that are
actually the same product. They are being manufactured by one laboratory and
private labeled for individual garage based businesses with an Internet
presence that all wish to capitalize on the airbrush tanning boom. This is a
great way for the solution manufacturer to sell more of its product, but
unfortunately the airbrush-tanning artist looking for the best solution is
often wasting money on the same product carrying a different label.
Cosmetic formulation costs big
money and the majority of airbrush tanning companies do not own their own
formulas. They are at the mercy of a private labeler to provide them with
products they have no control over. They are simply promised it is the best,
when in the majority of cases this is simply not true. I could get into a
chemistry lesson here, but unfortunately the majority of people would not
understand. The fact is that cosmetic formulators are like chefs and no two prepare
the “dish “the same way. Even worse, sometimes the same chef doesn’t prepare
the dish the same way resulting in the very worst problem; inconsistency.
Recently some of you already in the
business have experienced this problem with your solutions. In talking with
some of what are now Liquid Sunshine Tan customers, these problems occurred
with varying product labels produced by the same manufacturer thus proving the
point I made earlier. Liquid Sunshine Tan developed and owns its own spray/airbrush
tanning formulas and has direct control over their manufacture and consistency.
We produce our formulas in small batches ensuring consistency and the freshest
products available. All of Liquid Sunshine Tan products are manufactured in
fully insured labs backed by millions of dollars in product liability
insurance. Why is this important? Because if you ever have a problem with a
client that potentially files a lawsuit against you or your business you don't
have to worry about losing everything provided the case is made.
The active tanning ingredient in all Liquid Sunshine Tan products, and the only FDA approved sunless tanning ingredient is Dihydroxyacetone, commonly referred to as DHA. DHA is the most expensive ingredient in all tanning formulas with the exception of Erythrulose, a subject that I will cover later. Many formulas utilize polymers and solvents to aid in skin penetration and reduce the need for higher DHA content thus reducing manufacturing cost. Many of these ingredients can be detrimental to your health whether inhaled or absorbed through the skin. There is a big problem with this approach. The solvents as well as DHA are approved for topical application only by the FDA but not for atomized inhalation. Many of these penetrating agents can be harmful and irritating when atomized by the airbrush and inhaled by the technician and the customer.
The active tanning ingredient in all Liquid Sunshine Tan products, and the only FDA approved sunless tanning ingredient is Dihydroxyacetone, commonly referred to as DHA. DHA is the most expensive ingredient in all tanning formulas with the exception of Erythrulose, a subject that I will cover later. Many formulas utilize polymers and solvents to aid in skin penetration and reduce the need for higher DHA content thus reducing manufacturing cost. Many of these ingredients can be detrimental to your health whether inhaled or absorbed through the skin. There is a big problem with this approach. The solvents as well as DHA are approved for topical application only by the FDA but not for atomized inhalation. Many of these penetrating agents can be harmful and irritating when atomized by the airbrush and inhaled by the technician and the customer.
Some states are already working on legislation
that prohibits the atomized inhalation of any tanning solution without proper
precautionary measures being taken to avoid doing so. It is inevitable that
other states will follow suit and eventually the FDA and OSHA will be
regulating the application of tanning products atomized by airbrushes or
alternative sources. Liquid Sunshine we strongly suggest/recommend all spray
tan techs to utilize a medical mask at all times when vapors are present. Please advise children, pregnant, and
allergic people to leave the area.
The worst
tanning product that can be used by any consumer is an aerosol sunless tanner.
The majority of aerosols are used in closed spaces with poor ventilation such
as a bathroom. Most aerosol products are alcohol based solution propelled by
isobutane. In addition to being extremely flammable, breathing these vapors can
lead to headaches, dizziness, nausea, and a host of other problems. If you read
the warnings it says explicitly to be used in a well-ventilated area. Yet
millions of people on a daily basis ignore these warnings. What is even worse
than the consumer not reading or being ignorant of warnings is the salon
professional performing the spray on tanning service without proper ventilation
and not in accordance with FDA regulations.
The state of Oregon
is already shutting down nail art business and revoking the licenses of any
business failing to meet their ventilation requirements. Be prepared because
this will eventually become an obstacle that will need to be overcome. The
solution is to use formulations that contain no VOC's (Volatile Organic
Compounds) such as alcohol or any other ingredients that can be harmful if
inhaled or applied to certain parts of the body such as ethoxydiglycol.
Ethoxydiglycol is recognized as having the ability to cause corneal damage when
coming in contact with the eyes and is a known skin irritant. More importantly
it can cause kidney damage from prolonged inhalation as well as dizziness,
nausea, and gastrointestinal problems. Worse yet, it is an ingredient that is
included in ninety-five percent of the available solutions on the market at
concentrations between five and ten percent. You should avoid using any product
that contains this ingredient.
Liquid
Sunshine Tan products are 100% organic, water and aloe based and contain no
harsh solvents or VOC's to aid in skin penetration. Even our over spray
eliminators cannot remove VOC's as they turn to gas when atomized. We use only
the finest ingredients and our solutions contain the maximum concentration of
DHA recommended by top cosmetic formulators to overcome their inclusion. All of
our products are globally approved formulations which means that they include
no ingredient deemed harmful by any other country including the US. We are
happy to provide ingredient lists and proof of product liability insurance at
your request. We suggest that you ask this of any supplier or manufacturer
prior to using their products. If they refuse, you should look elsewhere for
your products.
Additionally,
our clients that have purchased our systems and taken our training are using
the products within FDA guidelines. They also have the proper ventilation
equipment such as our "Eliminator" series units reducing the risk of
inhalation exposure.
The truth is that the majority of
airbrush tanning companies misrepresents the time it takes to do a full body
tan and the amount of solution you will use per customer. For example one
company advertises that with three gallons of solution you will be able to do
over 300 full body tans. Let’s see there are 128 ounces per gallon multiplied
by three equals 384 ounces. They advertise over 300 tans per gallon but for
arguments sake let’s just use 300. 384 ounces divided by 300 customers equals
1.28 ounces per customer. This may be true if all your customers aren’t over
three feet tall. This is highly unlikely unless you tan nothing but
four-year-old pageant contestants for a living. In actuality if you do a good
job you can expect to use an average of three ounces per customer; some more
some less. You can expect to receive about 50 full body tans per gallon on
average in the real world.
The amount of time you spend with
each customer is based on a number of factors and what school of thought you
choose to employ. The fact is that there is no need to tan customers twice
within three days, as most companies will advise. Using this school of thought
you can tan an average customer in about 10 minutes and use about an ounce and
a half of solution with less than perfect results. I have paid for many of my
customers to visit different salons using different solutions utilizing this
approach. They were instructed to observe everything from brand of equipment to
brand of solution. This included bottle size, times refilled, techniques used,
etc. With very few exceptions, none of them returned with a tan that would live
up to my expectations of what would be considered a good job.
Following up with each of them the
next day there were the varied usual list of complaints. Upon returning for their
required second visit, they voiced their dissatisfaction based on their
individual results and as a result both time and materials increased on the
second visit. At least most of the individual salons tried to address each
complaint and see that it didn’t happen again. Many of the technicians simply
stated, “That’s just how it is” or something to that effect. If you add this
all up the technician spent more combined time on each customer and wound up
using more solution than if it was done right the first time. Their tans didn't
last any longer either. From the customer’s point of view, it wasted there time
and gas to and from the salon twice and didn’t deliver that warm fuzzy they
would have received if it were done right the first time. This approach is
designed extract more money from the customer initially and not around customer
satisfaction.
At Liquid Sunshine Tan we charge
the same fee for one visit and do it right the first time. It takes about 20
minutes to spray the average customer and about three ounces of solution while
paying close attention to detail. We offer a free touch up the next day to any
area that might have been missed. It is very rare that anyone comes in to be
touched up. If and when we do need to touch someone up it is usually because
they did not properly follow the aftercare instructions. Additionally, many customers are getting an
airbrush tan for a special occasion or vacation and a second visit within three
days is not an option. If you don’t do it right the first time it is highly
unlikely that you will ever see that customer again. However, you will probably
receive a phone call indicating their dissatisfaction. This is usually followed
up with badmouthing their experience to their friends resulting in not only the
loss of their business but their friend's business as well. Ultimately we spend
less time, effort, and use less
solution while employing this method and the
result is a happy customer and a bunch of referrals. It doesn’t pay to be
stingy with product and greedy with your customers.
Can you learn to airbrush
effectively from a videotape? Sure, you can learn some basic techniques. Again techniques are like
opinions and everybody will inevitably develop their own style.
In virtually every application
video available, the model is a beautiful young woman with a perfect body and
gorgeous skin. Unfortunately, this will be the smallest percentage of your
clientele. The truth is that you will be tanning less than perfect people the
majority of the time. Almost every person will have a part of their body that
requires special attention and special techniques must be employed to address
these idiosyncrasies individually. Trial and error is the way most people wind
up learning how to airbrush successfully. Unfortunately, you do not have enough
friends and relatives to practice on in order to get it right. The result of
this is that you will wind up alienating customers because you were not
properly trained. This is not good for the industry and certainly not good for
your business. Included with every Liquid Sunshine Tan System is a free two-day
spray/airbrush
tanning training and certification course at our corporate headquarters. You will
learn not only all the techniques necessary to airbrush successfully, but also
all other aspects of running a successful airbrush tanning business in an
actual operating salon. Learning proper application procedures is only a small
part of proper training. We will teach you the science behind how the products
actually work as well as FDA and OSHA regulations with regard to proper
application and exposure limits to atomized chemicals that may be present in
your solution.
In addition,
we will teach you how to market your service and provide you with all the
necessary marketing materials custom tailored to your business. You will not
have to, nor should you reinvent the wheel so to speak when it has already been
done for you and proven successful. You will be trained in everything from
answering the phone correctly and explaining the service to dealing with the
customers before, during, and after the process. In addition to revenue
generated from the tanning itself, you will be taught how to market the
aftercare line and maximize profits.
Seeing is
believing! At Liquid Sunshine Tan you will see how everything works during
training. There is no videotape or manual that can put it all into perspective
like actual hands on training.
If you prefer,
I can come to you but I do charge for that service. I will help you set up your
salon and equipment, perform the same training as I would at corporate and even
tan your initial customers. Depending on where you are located, the fees for
onsite training can vary. At the end of training either at Liquid Sunshine Tan
or at your location, you and your employees will receive certificates
specifying the completion of training and certification and designating you a “spray/airbrush
tanning technician”.
Do I Need Airbrush
Tanning Insurance?
There is only one
answer to this question. ABSOLUTELY Yes!
In today’s world of frivolous lawsuits only the foolish would operate without insurance.
There are too many scenarios that could result in a lawsuit devastating you
financially especially if you are not protected by the veil of incorporation or
limited liability.
The fact is that
most spray/airbrush tanning businesses remain uninsured and unincorporated. One
lawsuit can wipe out your business and if unincorporated or unprotected from a
veil of limited liability, can wipe you out personally as well. Goodbye house,
car, cash, or any other liquid asset that could be used to settle a successful
suit. A scenario no one likes to think about yet it remains a distinct
possibility and suffices to say a probability. You wouldn’t operate a vehicle
without insurance; own a home without insurance, so why should your business be
any different?
Many salon owners
are under the impression that if they add spray/airbrush tanning to their
existing business it will be covered under their liability policy. Wrong! The
only thing that would be covered is an accident such as slipping or falling on
the premises before or possibly after the service. Anything that occurs during
or as a result of the application is not covered. This is where specialty
insurers come in.
Does my
Spray/Airbrush Tanning Insurance cover mobile operations? The answer is yes and no. Most companies
offer a rider at additional cost to cover mobile operations. Without this rider
or independent contractor’s policy you carry no insurance with you off
premises. The independent contractor’s policy covers one system and the
technician operating it. Essentially the policy insures the system regardless
of the operator. A separate policy is required for each system that will be
used on a mobile basis.
What could
possibly happen during a spray/airbrush tanning session that someone can sue me
for? The possibilities are as endless as your customers and their attorney’s
imaginations. As we are all too aware, this can be a very broad list. For
obvious reasons, I will refrain from listing the possibilities, as this site is
accessible to the general public. I certainly do not want to put any ideas out
on the table for all to see. For more information on insurance and how you can
limit your risks please feel free to contact Liquid Sunshine or visit Insurtec,
Inc. (tanning insurance) at 800-606-0621.
It is mandatory that every division hold an insurance policy that is
current while working under the Liquid Sunshine Tan Brand.
To inquire, please call Kristy Parker @ <a href="tel:1-951-551-3053">1-951-551-3053</a>
ALL Equipment, Product & Supplies Included:
.
For questions or concerns, please feel free to contact
Kristy Parker at 1.951.551.3053 or
email us at liquidsunshinetan@gmail.com
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